03 July 2024 01:47:53
What Is PPC? How to Run a Pay-Per-Click (PPC) Campaign
Pay-Per-Click (PPC) is a powerful digital marketing strategy that allows businesses to place ads on search engines, social media platforms, and other websites. The advertiser pays a fee each time someone clicks on their ad, hence the name "pay-per-click." This model ensures that you only pay for actual visitors to your site, making it a cost-effective way to drive targeted traffic.